
BlackRock, the world’s largest asset manager, has taken a notable step: the iShares Bitcoin Trust ETF (IBIT) is now part of their model portfolio strategy, which encompasses a hefty $150 billion. For the first time, Bitcoin (BTC) has an official place in the investment models of this giant, and this could be a game changer for the mainstream acceptance of crypto.
According to Bloomberg, IBIT gets a modest spot of 1% to 2% in BlackRock’s ETF model portfolio. It may seem small, but it sends a clear message. Michael Gates, head portfolio manager at BlackRock, explains: “Bitcoin has long-term investment value and brings unique diversification to a portfolio.” This is not an empty statement – it underlines how even conservative players increasingly see Bitcoin as a serious asset.
This comes at a time when Bitcoin is struggling. After a peak of $110,000, the price has dropped back to $83,000. However, this doesn’t seem to bother BlackRock. The demand for BTC exposure is growing among asset managers and financial advisors, and model portfolios – which often trigger significant market movements – play a key role in this.
Since its launch in January 2024, IBIT has proven itself as a heavyweight. With an inflow of more than $37 billion last year, it is among the most successful ETF debuts ever. Granted, $900 million flowed out the week before, but BlackRock’s new move could turn the tide. By including IBIT in their strategy, BlackRock not only pumps confidence into Bitcoin, but also into the ETF itself – a signal that institutional interest can flare up again.
This is more than a symbolic move. BlackRock’s decision strengthens the case for Bitcoin as a long-term investment and marks a turning point in the institutional adoption of crypto. Traditional portfolio management and digital assets are growing closer together, and BlackRock is leading the way in this shift. For investors and the market, this is a sign that Bitcoin is no longer a niche experiment, but a serious player in the financial world. Will this immediately push the price back to $110,000? Perhaps not directly, but it does lay a solid foundation for the future. Keep an eye on this – BlackRock sets the tone, and the market often follows.